The Group’s vision is to be the market pioneer in Europe by offering excellence in leisure and business travel and sea transportation services.
We have set the following long-term goals for ourselves for increasing our Group’s value and profitability:
- Strive for the highest level of customer satisfaction
- Improve profitability and strengthen the leading position in our home markets
- Develop a wide range of quality services for different customers and pursue new growth opportunities
- Based on the demand on the core routes, manage optimal capacity by operating or chartering out vessels
- Ensure cost efficient operations
- Maintain an optimal debt level that allows paying sustainable dividends
- The Group’s focus today is on current core operations realizing past investments. Along with the optimal fleet deployment, the emphasis is on improving profitability and deleveraging.
- They Group’s main strategic cornerstones and competitive advantages for successful and profitable operations are: the most modern fleet, a wide route network, strong market share and brand awareness and high safety, security and environmental standards.