Our strategy

The Group’s vision is to be the market pioneer in Europe by offering excellence in leisure and business travel and sea transportation services.
We have set the following long-term goals for ourselves for increasing our Group’s value and profitability:

  • Strive for the highest level of customer satisfaction
  • Improve profitability and strengthen the leading position in our home markets
  • Develop a wide range of quality services for different customers and pursue new growth opportunities
  • Based on the demand on the core routes, manage optimal capacity by operating or chartering out vessels
  • Ensure cost efficient operations
  • Maintain an optimal debt level that allows paying sustainable dividends 
  • The Group’s focus today is on current core operations realizing past investments. Along with the optimal fleet deployment, the emphasis is on improving profitability and deleveraging.
  • They Group’s main strategic cornerstones and competitive advantages for successful and profitable operations are: the most modern fleet, a wide route network, strong market share and brand awareness and high safety, security and environmental standards.