Latvian resort city Jūrmala
Just 30 minutes from Riga, Jūrmala offers a peaceful blend of sandy beaches, charming resorts, and year-round spa and wellness experiences. It’s the perfect spot to unwind and recharge, whatever the season.
Photo: Reinis Hofmanis
Jūrmala
Craving a spa break with a sea breeze? Jūrmala is the perfect place for it. Stay at Hotel Jūrmala Spa, a modern retreat loved by locals and travellers all year round. Or did you know you can book a hotel package in Riga and easily hop over to Jūrmala for a day by the sea? It’s well worth the trip – and it might just become your new favourite holiday spot.
5 reasons to travel to Jūrmala
1. The Northern Riviera
Jūrmala has a calm, relaxing, coastal vibe. Maybe it’s the sandy beaches, spas, or maybe the fresh pine smell in the air that makes you instantly feel like you’re on holiday.
2. The city’s forests and dunes
Just few steps off the main road and you’re in the middle of tall pines and soft dunes. It’s quiet, peaceful, and perfect for a slow walk.
3. Jomas Street
This is the centre of it all. Full of cafés, little shops and music in the air. Great for wandering, grabbing an ice cream or just sitting and watching life go by.
4. Expressive wooden architecture
Old wooden villas with carved details and wide porches give the town a unique charm. Walking around feels a bit like stepping into a story.
5. Beautiful sunsets
It’s hard to explain what makes the sunsets here so good. People stop and just watch. It feels quiet, warm, and kind of unforgettable.
What to see and do with children?
Adventure Park “Jūrmalas Tarzāns”
If your little ones love climbing and zip lines, this is a great spot. There are courses for different ages and confidence levels and even an 250-metre zip line through the trees. A brilliant way to burn off energy and have a giggle.
Meža prospekts
Butterfly House
Step into a warm, tropical space where beautiful butterflies flutter freely all around you. Kids are always amazed when a butterfly lands on them – it’s a real “wow” moment they’ll talk about all day!
Kandavas iela 2
Dzintari Forest Park and viewing tower
Dzintari Forest Park is a lovely spot for the whole family – big playgrounds, skating paths, and plenty of space to roam. You can also climb the 33.5-metre-tall viewing tower together and enjoy the stunning views over the forest and sea.
Jomas iela/ Turaidas iela, Meža prospekts
Net Adventure Park
Imagine huge nets high up in the trees where kids can bounce, slide and climb safely. It’s a proper adventure in the treetops, full of fun and laughter. There are also swings, a net swamp, hammocks and much more to discover. It’s located inside the Dzintari park.
Lazdonas iela, Dzintari
Waterpark “Līvu Akvaparks”
Līvu Akvaparks is one of the biggest waterparks in the region, packed with slides, pools and play zones. Whether your kids like to splash, race down slides or float along, they’ll have a great time, and you will too!
Viestura iela 24Museums and sightseeing around the town
Jūrmala Open Air Museum
Step back in time and explore Jūrmala’s fishing heritage in this charming forest-set museum. Wander between old boats, nets and wooden houses – it’s peaceful, authentic and full of interesting stories from the past.
Tīklu iela 1A
Jūrmala City Museum
Jūrmala museum is a modern, bright space showcasing local art, history and culture. Perfect for a quiet hour indoors, with regular exhibitions and a lovely atmosphere right near the beach.
Tirgoņu iela 29
Ķemeri Water Tower
Climb this beautifully restored 42-metre-high tower for panoramic views over Ķemeri National Park. If you’re after stunning scenery, this is the place to go. The elegant architecture is a lovely bonus to the views from above.
Tukuma iela 38
Jūras Street
Jūras Street feels like something out of a storybook. This scenic walk is lined with elegant wooden villas, tall pines and the fresh sea breeze. It’s the perfect spot to soak up old Jūrmala’s charm and capture a few beautiful photos along the way.
Jūras ielaMorberga villa
Morberga villa is the place to find quirky, feel-good gifts that are sure to make you smile. The shop features a unique selection of Estonian design and creative souvenirs from small European producers.
Dzintaru prospekts Jūrmala 52What else to do?
Enjoy the beaches
Start with the beaches, of course. Whether you’re looking for a lively atmosphere or a quiet stretch of sand, Jūrmala has you covered. Majori Beach – the central beach of Jūrmala is perfect for a classic seaside day, while Dzintari Beach is ideal for families, complete with cafés and playgrounds nearby. For something more peaceful, head to Bulduri Beach, where pine trees offer shade and space to unwind.
Embrace the nature
Love nature? There’s plenty to explore beyond the coastline. Ķemeri National Park is famous for its bog boardwalks and birdwatching spots, while Ragakāpa Nature Park offers lovely forest trails along ancient dunes. Don’t miss the White Dune, a scenic spot for views and photos, or the Bulduri Dendrological Garden, a quiet place filled with rare trees and plant species from around the world.
Have an active holiday
If you’re up for something more active, Jūrmala has plenty to offer. Hop aboard the charming boat “Elizabete” for a peaceful cruise along the Lielupe River. Golfers can spend a day at the Jūrmala Golf Club & Hotel, where the course is surrounded by nature and the service is top-notch. Or, for a more laid-back adventure, rent a SUP board in Dzintari and paddle your way through calm waters with views of forest and sky.
Restaurants in Jūrmala
VIEW Restaurant
VIEW Restaurant is a gourmet spot specialising in seafood and grilled dishes. The elegant interior and high-quality wine selection create a refined atmosphere. With stunning sea views, the restaurant aims to turn every dinner into an unforgettable experience.
Juras Str. 23/25O’Sole Mio
Love pizza? Then you’ll love O’Sole Mio, serving authentic Neapolitan pizzas fresh from the oven. After your meal, enjoy a relaxing walk along the beach. This cosy spot brings a touch of Italian sunshine to Jūrmala’s laid-back seaside vibe.
Jomas iela 61Olivjē
At Olivjē, you’ll find a delicious mix of Slavic and European cuisine. You can try the dumplings, tartare, or caviar, enjoy pancakes, or choose something from the grill – there’s something for every taste.
Bulduru prospekts 33MIMINO
MIMINO is a Georgian restaurant that brings the warmth and flavours of Georgia to Latvia. The dishes are prepared using traditional family recipes, offering a genuine taste of Georgian hospitality and culinary traditions.
Bulduru prospekts 30Light House Jūrmala
This luxurious seaside restaurant offers stunning views of the Gulf of Riga in a calm and elegant setting. The menu features Mediterranean dishes, seafood, vegetables and juicy grilled meats cooked on a Spanish Josper grill.
Gulbenes iela 1a
36.Line
36.Line is a stylish grill restaurant listed in the Michelin Guide, known for its rich and flavourful menu. Its beachfront location creates a romantic atmosphere, ideal for a sunset dinner. Be sure to try the tiramisu with Black Balsam as it is a real treat.
Baznīcas iela 2B
How to get to Jūrmala from Tallinn?
The easiest way to reach Jūrmala from Tallinn is by car – the drive takes around 4.5 hours. You can also take a bus to Riga, then continue by local train or taxi to Jūrmala, which is just 25 km from the capital. It’s a smooth journey and well worth the trip.
P.S. There’s a 3 € entrance fee when entering the city by vehicle, so don’t forget to buy your Jūrmala entry pass.
Ferry to tallinn