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According to the 11th annual Reader’s Digest European Trusted Brands Survey, Silja Line received the highest scores in Finland in the open-ended question: which shipping company/cruise line deserves to be called your ‘most trusted brand’.
For eight consecutive years running, Silja Line brand reached the number one position in the Reader’s Digest European Trusted Brands Survey. Tallink Silja and Tallink were also quoted.
- We are very proud of this great achievement and the trust Finnish people have shown us. This encourages us to develop our service and products even further, says Maarit Pitkänen, Marketing Director at Tallink Silja Oy.
According to the survey, Silja Line is trusted especially by people under 50 years of age and by people with children under 16 years of age living within the household. The survey also tracked how different qualities corresponded with the general brand preference of the respondents. Preference toward brand attributes such as high quality, modern, popular, and sophisticated were highlighted among those respondents who selected Silja Line as their most trusted brand.
Survey respondents first named the most trusted brand in an open-ended question and were then asked to evaluate its four different qualities on a scale of 1 to 5. The qualities under estimation consisted of the following: quality, worth its price, strong product image, and understanding the consumers’ needs.
European Trusted Brands continues to be one of Europe’s biggest and widest-ranging consumer surveys. Research was conducted amongst 33 005 people in 16 European countries. The sample size in Finland was 2 999. Respondents were drawn from the Reader’s Digest subscriber database.
Sample selection and results were weighted so that, as far as possible, respondent profiles reflect broad population demographics in each individual country. All brand questions are “open-ended” allowing participants to nominate whichever brands they choose.
NOTES TO EDITORS
Survey highlights and background:
- Now in its 11th year, European Trusted Brands has been conducted annually since 2001, it continues to be one of Europe’s biggest and widest-ranging consumer surveys
- The survey’s primary focus is to find out which brands Europeans trust the most and to gauge their own perceptions of the brands they nominated
- All brand questions are “open-ended” allowing participants to nominate whatever brands they choose
- Respondents were drawn from the Reader’s Digest subscriber database of more than 3 million households in Europe. Sample selection and results were weighted so that, as far as possible, respondent profiles reflect broad population demographics in each individual country
- Research was undertaken on-line in 8 countries, and by mail in 8 countries, with fieldwork taking place between August and October 2010
- In Finland it was the first year that the research was undertaken on-line.
- Over the years since the study was launched, more than 280,000 Europeans in 21 countries have given their opinions on thousands of brands within >100 product categories ranging from breakfast cereal to banks
Additional information:
Tallink Silja Oy: Marketing Director Maarit Pitkänen,
tel. + 358 40 761 1370, maarit.pitkanen@tallinksilja.com
Readers Digest: Research Manager, Nordic, Tiina Suomela,
tel. +358 9 503 4655, tiina.suomela@valitutpalat.fi
Tallink Silja Oy on osa AS Tallink Gruppia, joka on yksi Itämeren alueen suurimmista matkustaja- ja rahtiliikennevarustamoista. Tallink Silja Oy liikennöi Suomesta Tallink-brändin alla Helsingistä Tallinnaan ja Rostockiin sekä Silja Line -brändin alla Helsingistä ja Turusta Ahvenanmaan kautta Tukholmaan. Tallink Silja Oy toimii Suomessa viidellä paikkakunnalla, Espoossa, Helsingissä, Turussa, Tampereella ja Mikkelissä ja tytäryhtiö Sally Ab Maarianhaminassa. Yritys työllistää maalla noin 500 ja merellä noin 1000 henkilöä.
AS Tallink Grupp on listattu Tallinnan pörssissä.
www.tallinksilja.fi
www.tallink.com |